Emersya Blog

Whether you’re exploring your first 3D project or developing an enterprise-level 3D strategy, here you’ll find practical insights, real client examples and the latest thinking on how brands and manufacturers use 3D and AR to visualize, customize and bring products to market.

This is where we share what almost 15 years in real-time 3D and AR have taught us about product visualization and product customization to help you on your 3D journey.

Essentials

Must read articles about 3D Product experiences

Vitra Eames chair configurator with Interactive 3D view of the chair and a dynamic menu for configuring the chair's components, colors and material options.

Top 10 3D configurator examples that boost engagement and sales

We break down 10 real 3D configurator examples: the features, UX choices and business impact behind each one.
Picture of a customer interacting on the Salomon S Lab ME:sh customization webpage on an Ipad. Here the consumer can do a complete customization of every part (twinskin, midsole, lace armor & webbing, laces) of the running shoes so that he can design their perfect shoe according to their morphology, running style/frequency and own personal taste.

How to choose the right product configurator software?

Avoid costly mistakes when choosing product configurator software. Learn the right questions to ask, the must-have features to look for, plus tips for maximizing long-term success.
Three different personalized versions of the Victorinox Huntsman knife. There is a red one, a blue one and a black one, with different logos. The aim of the image is to illustrate the online product personalization possibilities available on the brand's website, where you can choose the color of your knife, place your logo and custom text to create a corporate gift.

Customization in eCommerce: Techniques, Benefits & Examples

Discover what customization in eCommerce is, the techniques that work, proven benefits and real brand examples from Victorinox & Dainese.
Ryck Yacht 3D product configurator loaded on a laptop computer places on a desk with a coffee cup in the background.

How much does a product configurator cost?

Explore what impact product configurator cost, from complexity to visualization type, so you can budget with confidence.
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3D & AR Product Visualization
Product Customization & Configurators
3 Pictures of a Vitra Eames plastic chair with different bases and seats. There are 2 models of seats (plastic side chair and plastic armchair) and 3 different bases : rocking chair base (RAR), wood and wire base (DSW) and a castor base swivel (PACC) . The color of the plastic chair seat is grey and green.

Product configurator: definition, types and uses

A product configurator is an interactive tool for building custom products in real time. This guide will give you a clear, structured understanding of what a product configurator is, how it works and how it can help you bring complex products to market more effectively.
Bridge the gap between online & in-store shopping

4 reasons to invest in Virtual Try-On experiences

Bridge the gap between online & in-store shopping
7 things to consider when choosing an online 3D viewer

7 key points for choosing an online 3D viewer

Discover our helpful checklist of the top 7 things to consider!
5 advantages of offering product customization online and in-store

5 advantages of offering Omni-channel Product Customization

Elevate your omni-channel marketing strategy!
84% of consumers are interested in using Augmented reality to interact with a product before buying it

6 reasons to offer Augmented Reality on your product display pages…

Discover the value of AR for your customers and your brand!
Picture presenting a configuration of a Vitra eames chair in AR with Emersya technology. You can choose live in AR different color of plastic shell and change the base. you see the result live in your environment.

Interactive 3D and AR for the furniture industry

Drive conversion with Interactive 3D & AR product experiences
Virtual packshots of Marmott Guide model using Emersya platform

Switching to virtual photography with 3D technology

Lower costs while increasing flexibility, efficiency and scalability
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