Product Customization

In our Product Customization blog articles, we share practical guidance on 3D product configurators, product personalization and mass customization for brands with complex or configurable product catalogs.

Expect real client examples alongside the questions worth asking before you invest, from cost and ROI to choosing the right software for your product.

Ryck Yacht 3D product configurator loaded on a laptop computer places on a desk with a coffee cup in the background.
All
3D & AR Product Visualization
Product Customization & Configurators
A customer is lying on a sofa using an Emersya 3D configurator to visualize and configure the different options for the Vitra eames chair on his iPad.

The real benefits of a 3D product configurator

Discover the real benefits of a 3D product configurator, from higher conversions and increased sales to streamlined operations and fewer production errors.
3 Pictures of a Vitra Eames plastic chair with different bases and seats. There are 2 models of seats (plastic side chair and plastic armchair) and 3 different bases : rocking chair base (RAR), wood and wire base (DSW) and a castor base swivel (PACC) . The color of the plastic chair seat is grey and green.

Product configurator: definition, types and uses

A product configurator is an interactive tool for building custom products in real time. This guide will give you a clear, structured understanding of what a product configurator is, how it works and how it can help you bring complex products to market more effectively.
Vitra Eames chair configurator with Interactive 3D view of the chair and a dynamic menu for configuring the chair's components, colors and material options.

Top 10 3D configurator examples that boost engagement and sales

We break down 10 real 3D configurator examples: the features, UX choices and business impact behind each one.
Picture of a customer interacting on the Salomon S Lab ME:sh customization webpage on an Ipad. Here the consumer can do a complete customization of every part (twinskin, midsole, lace armor & webbing, laces) of the running shoes so that he can design their perfect shoe according to their morphology, running style/frequency and own personal taste.

How to choose the right product configurator software?

Avoid costly mistakes when choosing product configurator software. Learn the right questions to ask, the must-have features to look for, plus tips for maximizing long-term success.
Three different personalized versions of the Victorinox Huntsman knife. There is a red one, a blue one and a black one, with different logos. The aim of the image is to illustrate the online product personalization possibilities available on the brand's website, where you can choose the color of your knife, place your logo and custom text to create a corporate gift.

Customization in eCommerce: Techniques, Benefits & Examples

Discover what customization in eCommerce is, the techniques that work, proven benefits and real brand examples from Victorinox & Dainese.
Ryck Yacht 3D product configurator loaded on a laptop computer places on a desk with a coffee cup in the background.

How much does a product configurator cost?

Explore what impact product configurator cost, from complexity to visualization type, so you can budget with confidence.
5 advantages of offering product customization online and in-store

5 advantages of offering Omni-channel Product Customization

Elevate your omni-channel marketing strategy!
Picture presenting a configuration of a Vitra eames chair in AR with Emersya technology. You can choose live in AR different color of plastic shell and change the base. you see the result live in your environment.

Interactive 3D and AR for the furniture industry

Drive conversion with Interactive 3D & AR product experiences