3D Product Configurators
Emersya empowers brands & manufacturers to create, manage & deploy premium 3D product configurators at scale
- Show unlimited options & combinations in stunning real-time 3D
- Offer immersive experiences that drive confident purchases
- Generate and manage quotes, orders and production files
Challenge
Showing, managing & selling configurable products online is a challenge
Static visuals can't keep up with your product options
Managing and updating product visuals for every possible combination of colors, materials and components is time-consuming, costly and impossible to scale.
Customers struggle to visualize & understand what they're buying
Without an intuitive, visual configurator tool, shoppers struggle to understand your product and explore options independently, creating frustration and lost sales.
Your manual custom order processes are long & costly
From setting up custom products on your eCommerce platform to building quotes and preparing production files, these manual workflows are slow, limiting & error-prone.
There’s a better way to sell configurable products...
Solution
The all-in-one platform for configurable product experiences
The Emersya platform offers the solutions to all your configurable product challenges on one easy-to-use platform:
Show every option in real-time 3D
Instantly generate true-to-life visuals for unlimited combinations of options, without the need for photoshoots or manual editing.
Offer an intuitive shopping experience
Build a guided, interactive experience that empowers customers to explore all the options and configure their ideal product on their own.
Automate order & quote generation
Integrate with your eCommerce platform and ERP (or use our Order Management system) to automate orders, quotes & production files.
Platform
One platform. Every type of product configuration experience
With the Emersya platform you can build the perfect 3D configurator for your products and use case!
Personalized products
Customers add their own images, text and logos to catalog products and see their creation come to life instantly in 3D.
Made to Order products
Customers explore every option, component and finish interactively, and configure exactly what they want to order, without a sales rep.
Modular products
Customers drag, drop & connect interchangeable modules (like sofa sections or storage units) to assemble their perfect product in real-time.
Rooms & Spaces
Customers define a virtual space then drag & drop your products into it – arranging & customizing in real-time to visualize the possibilities.
FREE PROJECT PLANNING TEMPLATE
Your configurator deserves a concrete plan!
This practical template helps you translate ideas into structured requirements, align teams and move forward with a shared, actionable plan.
The ultimate 3D product configurator for consumers
Visualize unlimited options instantly
Emersya’s Interactive 3D empowers consumers to seamlessly explore and visualize all product options with high-end interactive 3D product previews that update in real-time.
The 3D viewer intuitively guides shoppers through the configuration experience by moving to the best viewpoint from each configurable part of the product.
Customers no longer need a Sales Rep to create their custom product configuration!
Configure in 3D, visualize in AR
Emersya makes it possible to configure a product in Interactive 3D and switch instantly to the Augmented Reality view to visualize the configured product to scale, in context.
Empowering customers to try out their custom designs in their own space boosts confidence and facilitates the decision making process!
Save, Share & Resume
With Emersya’s 3D Viewer, customers can save their configuration and generate a replay link to share & review their product design in Interactive 3D at any time, on any device.
They can share the link to get a second opinion and then reload their custom product design back into the online 3D configurator to make changes before ordering the final product.
The ultimate 3D product configurator platform
Emersya empowers brands and retailers to create, manage and deploy
3D product configurators across their entire omni-channel sales network
Manage SKUs, products rules and pricing
Emersya offers the possibility to set up your SKUs with all their attributes and prices, directly on the platform.
This way, all product options along with the configuration rules that control which options go together can be defined and managed on Emersya.
From the color and material options for each configurable part, to defining complex configuration logic and product rules, Emersya provides a no-code interface for setting up and managing your product configurator options.
Generate user interfaces instantly
Once you have set up your product options and rules, the Emersya Platform can automatically generate an easy-to-use configurator interface that you can simply embed in your website.
Emersya’s Plug&Play technology is easily embedded in any CMS or eCommerce Platform and our API makes it possible to integrate with the back-end or external systems.
Create custom user interfaces
Emersya has developed a simple yet extensive API to enable brands to create custom user interfaces and integrate their 3D product configurator with their eCommerce, CMS and ERP systems.
The API functions allow you to control all 3D viewer features from the parent web page and to listen to events happening in the 3D viewer.
Deploy across your retail network
Empower retailers and distributors to generate and easily embed Interactive 3D configurators for your products into their eCommerce sites!
With the Emersya platform, you can allow retailers to choose which product options they wish to sell, to set their own prices and generate a unique url for their customized version of the product configurator interface.
The configurator can then be embedded directly in the retailer’s online product page.
Generate an order summary
Easily generate all the data you need for your order summary page or downloadable PDF. Using Emersya’s API, you can instantly generate:
- the list of selected options
- preview images from any viewpoint
- a shareable replay link
- the price of all selected options
Emersya’s API can also be used to integrate the 3D product configurator with your CMS or eCommerce platform.
Process
How to create a 3D product configurator with Emersya
Whether you're working independently, with a creative agency or with our expert team, build a 3D product configurator with Emersya with this simple step-by-step guide:
Publish your 3D models & materials
Upload your assets in 20+ supported formats and build your material libraries — giving every configurator project a consistent & realistic visual foundation.
Set up your product options, rules & pricing
Define up every configurable part, option, combination rule and price point directly on the platform through a no-code interface – no technical skills required.
Generate / Prepare your user interface
Use the auto-generated standard interface for a fast deployment, or connect a fully bespoke UI to the 3D viewer via Emersya’s API.
Embed and deploy
Share your unique embed link across your website, retail network and sales channels —any future updates go live everywhere, automatically.
Integration
Integrating your 3D product configurator into your eCommerce platform
Your eCommerce platform wasn't built for configurable products. Emersya was. With Emersya you can create a 3D product configurator using your current eCommerce Platform:
Embed in any product page
The Emersya configurator embeds into any eCommerce product page via iframe. No plugin, no rebuild, no disrupting your current sales process. Compatible with all eCommerce platforms and any custom-built store.
Generate order data for a seamless checkout
When customers complete their configuration, the full order data (selected options, total price, preview images and a shareable replay link) can be passed directly to your eCommerce platform to populate the order summary page.
Connect your entire tech stack
Go further with Emersya's API. Synchronize configuration and order data with your ERP, PIM, DAM, OMS or PLM to eliminate manual re-entry and keeping every system aligned, from configuration to production.
Examples
Discover examples from your industry
Testimonies
Trusted by industry-leading brands
For the past two years, we’ve been getting very positive feedback from our customers regarding their use of the customizer. They are generally thrilled by the opportunity to select and customize the products on their own, directly on the platform, without waiting for our suggestions. The online customizer saves us time as it enables us to send an offer that perfectly meets the customer’s needs.
Laetitia Pougary
Customization Service Owner
I am also a developer and for me, it was essential to be able to communicate with the Emersya 3D viewer and manage every aspect of the user experience through a JavaScript API. I wanted to be able to create and manage the online customizer without necessarily involving the Emersya support team. We haven’t used all features offered by Emersya yet but I’m sure they will be very useful for Kate’s future development.
François Jaguelin
Product Manager at Nosmoke SAS, now Kate
Demo
Make complex products easy to configure and sell
Contact our team today and see how Emersya helps you handle thousands of variants while delivering a smooth, guided configuration experience.
Questions
Frequently Asked Questions
What is a 3D Product Configurator?
A 3D product configurator is a real-time visualization tool that allows customer to select and combine product options interactively, exploring every detail in 3D so they can make informed decisions independently.
There are different types of 3D configurators that depend on the type of product and the type of shopping experience the brand or retailer is looking to offer their customers.
What are the benefits of 3D configurators?
3D product configurators boost sales by transforming passive browsing into active exploration, empowering customers to visualize every option instantly and easily choose the product options they want. This immersive, self-guided experience helps customers make more informed choices and provides the confidence they need to make a purchase.
At Emersya, we believe it’s this combination of consumer empowerment, engagement and confidence that make Emersya’s 3D configurators a proven driver of conversion and a powerful tool for reducing returns.
How do 3D configurators improve customer experience?
A 3D product configurator replaces static images with real-time 3D rendering, empowering shoppers to visualize the product instantly, from any angle, as they browse available options.
The interactive tool enhances the shopping experience by making it more immersive, increasing customer engagement and reducing hesitation to create a more confident path to purchase.
What types of products does a configurator work best for?
3D product configurators work best for products with multiple options, components or variants which means they are great solutions for selling furniture, sports equipment, apparel, luxury goods, industrial products and vehicles.
They are particularly impactful for made-to-order, modular and personalizable products where helping customers visualize their exact configuration or custom product is key to closing the sale.
How quickly can the 3D product configurator be built?
It depends on your project’s complexity. A simple configurator with color and material options and an auto-generated interface can be set up in a matter of hours once your 3D assets are published on the Emersya Platform. More complex projects involving custom UI, multiple SKUs and integrations typically take a few weeks.
However, complex your project is, building a 3D configurator with the Emersya platform is significantly faster than developing a custom one from scratch — no rendering engine to build, no infrastructure to set up, no starting from zero.
How much does a 3D configurator cost?
The cost depends on your product complexity, visualization needs, level of UI customization and integration requirements. This article will take you through the different factors to consider when budgeting for your 3D configurator.
Using the Emersya platform to create your 3D product configurator helps you keep production and maintenance costs to a minimum. We offer a number of annual subscription plans with modular options to cater to your project or company needs. If you are looking for help with part of or all of your 3D configurator project, Emersya can provide services for 3D model preparation, configurator setup and custom development.
Do I need to have 3D models?
3D models are an essential component of any 3D configurator. They are what allow customers to interactively explore every option from every angle in real time. That said, you don’t need to have them ready before you start.
Emersya’s in-house expert team can create 3D models from any available assets: product images, CAD drawings, material swatches, garment patterns or physical products… etc. The more high-quality digital assets you can provide, the faster and more cost-effective the preparation process.
Can I use my existing 3D assets?
In most cases, yes you can import your existing assets so you won’t need to start from scratch!
Emersya supports 20+ file formats for 3D models, including glTF, glb, FBX, DAE, OBJ and CAD files, as well as digital material formats including U3M, AxF and Substance files.
To get the best out of your configurator (fast loading, fluid interaction, true-to-life visualization), existing assets sometimes need to be optimized. Emersya provides detailed guidelines for assets coming from all major 3D software, along with platform tools and in-house services to help you get there.
Will the 3D configurator work on my current eCommerce site?
Yes! Emersya is compatible with any eCommerce platform or custom-built website, with no rebuild required. The configurator embeds directly into your product page via iframe, just like a video and connects to your eCommerce system using Emersya’s API.
This allows your platform to retrieve the customer’s selected options and pricing for the add-to-cart summary page and order processing in your back office, keeping your existing checkout flow fully intact.
Can I connect the configurator to my on-demand printing or made-to-order production workflows?
Yes, and this is where a 3D configurator truly transforms your operations. Emersya can automatically generate production-ready files for each custom order (including print-ready text and images for engraving, printing and other personalization techniques) eliminating the costly, error-prone manual preparation that slows down made-to-order workflows.
You can manage this directly through Emersya’s integrated Order Management solution, or connect the configurator to your existing OMS, ERP or PIM via Emersya’s API for a fully automated pipeline.