Product configurator: definition, types and uses

3 Pictures of a Vitra Eames plastic chair with different bases and seats. There are 2 models of seats (plastic side chair and plastic armchair) and 3 different bases : rocking chair base (RAR), wood and wire base (DSW) and a castor base swivel (PACC) . The color of the plastic chair seat is grey and green.

A product configurator is an interactive tool for building custom products in real time.

This guide will give you a clear, structured understanding of what a product configurator is, how it works and how it can help you bring complex products to market more effectively.