Decathlon Reveal Innovation 2023 – in Interactive 3D!

3D Product Experiences

June 20, 2025

A New Dimension for Reveal Innovation 2023

Decathlon’s Reveal Innovation 2023 took place on Wednesday, October 11. This annual event showcases and rewards the company’s most groundbreaking product designs—Decathlon files over 50 patents each year! Emersya was proud to support the event as Decathlon’s 3D and AR technology partner, providing solutions before, during, and after the showcase.

Since its launch in 2005, Decathlon have been innovating the event’s format year upon year. This year the globally renowned sports retailer introduced the possibility to discover their 16 product innovations in Interactive 3D, during the live conference. The 16 innovations were grouped into 4 different categories: Design Innovation, Techno Innovation, Ecodesign Innovation and Experience Innovation.

The physical event was streamed live around the world, reaching a global audience of 40 000 people across approximately 60 countries including internal teams, suppliers, industrial partners, brands, press and the general public. All event participants were able to vote for the best innovation in each of the 4 categories.

The Award-Winning Innovations

Here are this year’s winning product innovations:

Design Innovation: “Space Saver Suitecase” Sports bag
Techno Innovation: “Condensless” technology (multi-layer breathable material for tents)
Ecodesign Innovation: “Yulex 100” (natural latex to replace neoprene)
Experience Innovation: “Subea Kitcom” (snorkeling mask with Bluetooth communication

Decathlon have announced that the 16 nominated products will be coming to their stores in 2024.

Emersya X Decathlon – Empowering Audience Engagement with 3D

In the build-up to Reveal Innovation 2023, Emersya prepared polygonal 3D
models of the 16 products selected by a jury to be presented at the event. The models were published on the Emersya platform to create Interactive 3D product discovery experiences for the web. Just as simply as embedding a Youtube video, Decathlon were able to easily integrate the Interactive 3D experiences into the website they created for the live streaming of their conference.

Whether watching online or at the physical event, spectators were able to explore the different product innovations from every angle using their mobile, tablet or laptop, thanks to Emersya’s Interactive 3D. The experience empowered them to visualize each product helping them to make a more informed decision about which one to vote for. During the live conference, only a short video presentation (1m30) was provided for each product innovation, demonstrating the different features. The addition of the Interactive 3D experience provided spectators with the possibility to further explore each product for themselves.

We’d like to thank Pauline Richir, Content & Image Leader at Decathlon, for her positive feedback after the event:

This has been a very exploratory project for us, with a lot at stake. We really appreciated having Emersya as a our partner. The result is great! I’m well aware of the work that was carried out on such a tight deadline. Thanks again for all your hard work and dedication.

Pauline Richir

Content & Image Leader at

An Interactive 3D virtual showroom

Decathlon also used the real-time 3D experiences provided by Emersya to create a virtual showroom on their Reveal Innovation website to offer an interactive story-telling experience for each of the 16 product innovations. The website allows those who missed the event to watch the replay and discover all the features of the 16 innovative products for themselves thanks to Emersya’s technology!

As well as being able to freely explore the products from every angle, they can discover all the innovative parts of the product in great detail thanks to a high definition zoom and the realistic quality of the 3D rendering. Visitors are either taken through the product discovery experience as they scroll down the page, or they can click on the numbered features on the Interactive 3D model to discover each one in more detail.