3D Product Viewers
Empower customers to explore and try-out your products online
All-in-1 Immersive Product Viewers
Explore
Emersya’s Interactive 3D webviewer empowers consumers to explore products from every angle and in great detail thanks to unlimited zoom.
Learn
Customers can learn about a product and discover key selling points through dynamic annotations.
Try out
Shoppers can try out product features for themselves and explore internal components by triggering real-time 3D animations and exploded views.
Captivate, Engage, Convert & Build Loyalty with 3D viewers
Wow your customers
Offer a unique & personnalized shopping experience that is both product and customer centric.
Create emotion
Develop a unique consumer-brand relationship through immersive content that will keep customers coming back.
Offer interactive demonstrations
Empower customers to discover and learn about innovative product features or complex concepts in a fun and engaging way.
Facilitate the buyer journey
Boost consumer confidence with true-to-life interactive previews that increase conversion rate and reduce returns.
Convert passive shoppers into active customers!
+35%
Conversion rate
30%
Activation rate
1m45
Captive time
90%
Engagement rate
Success stories from industry leaders
In order to sell products online, you have to convince customers and to provide them with complete reassurance. Allowing them to visualize 100% of all product components and features is essential for conversion. We believe that using Emersya’s solutions is one of the keys to building a successful eCommerce site.
Antoine Floquet
Senior Product Line Manager & Product Development Engineer
Thanks to Emersya’s Interactive 3D technology, our customers can now also explore online everything they would in a store. This supports the buyer decision-making process.
Lars Herzog
E-commerce and Internet Manager,
Coleman / Campingaz EMEA
Explore examples from your industry
Easily embed in any website!
Deploy & update instantly anywhere
Share with your entire sales network
Integrate with ERP, PIM/DAM, CMS, etc.
Scalable, stable and secure infrastructure
Looking to give your product pages a new dimension?
Contact our team today and explore how Interactive 3D could turn your static product pages into engaging experiences that both inspire confidence and convert!
Frequently Asked Questions
What is a 3D product viewer?
A 3D product viewer is an interactive web-based tool that lets customers explore a product from every angle in real time: rotating, zooming, triggering animations and discovering features the way they would in a physical store.
Unlike static photos or pre-rendered images, a 3D viewer makes the online shopping experience active instead of passive and gives customers the product transparency they need to buy with confidence.
What are the benefits of 360° product visualization?
360° product visualization gives online shoppers the same freedom to explore a product that they would have in a physical store. They can examine every angle, discover the material details and get all the information they need to make an informed purchase.
With Emersya, this goes further than a simple 360° spin: our interactive 3D viewers deliver true-to-life rendering, real-time animations, unlimited zoom and AR visualization for a complete product discovery experience that drives higher conversion rates (+35%), increases customer engagement and reduces returns.
How can 3D viewers improve the online shopping experience and boost sales?
A 3D product viewer transforms a static product page into an immersive, self-guided experience by giving online shoppers something they rarely get: the freedom to explore. Rather than scrolling through static images to find out whether the product matches their expectations, customers can examine every angle, zoom into the details that matter to them and interact with the product in their own way.
This active exploration does something powerful: it builds the confidence consumers need to make a purchase. When shoppers feel they genuinely know what they’re buying, hesitation disappears, the desire to own the product grows and the decision to purchase becomes easier.
Brands using Emersya’s Interactive 3D viewers are seeing an average of 1 minute 45 seconds of active product exploration, a 90% engagement rate and a +35% uplift in conversion rate.
What impact does a 3D product viewer have on return rates?
Most product returns are caused by unmet expectations: customers receive something different from what they imagined when ordering. A 3D product viewer eliminates that gap by giving shoppers an interactive preview of the product before they buy, from every angle and for every detail.
Emersya’s Interactive 3D viewer boosts consumer confidence with true-to-life interactive previews that increase conversion rate and reduce returns, because customers who can truly see what they’re buying are more satisfied with their purchases.
Is real-time 3D better than pre-calculated 3D renders or 360° photo spinners?
Pre-calculated renders and 360° photo spinners can produce beautiful static images, but they freeze the product at a fixed moment in time. Every new colorway, variant or product update requires a new render (or photo-shoot!), making them costly and slow to maintain at scale.
Real-time 3D is interactive, dynamic and easy to keep up to date. Customers can not only rotate the product, but zoom in on any feature, trigger animations and switch instantly between every option, all from a single, always up-to-date 3D model.
For products with multiple variants, configurable options or complex features, real-time 3D is both more powerful for the customer and more efficient for the brand. With Emersya, keeping your 3D experiences up to date is as simple as making the change on the platform and clicking publish! New colorways, product annotations or configuration options go live instantly, everywhere the viewer has been deployed, from your product pages to your retail network and internal sales or design teams.
How to integrate 3D viewers into eCommerce?
Emersya’s Interactive 3D Viewers can be embedded into any website or platform in seconds using a simple line of code, no plugin required. Just copy the iframe embed code generated by the Emersya platform and paste it into your product page, no matter which CMS or eCommerce platform you are using.
For deeper integration, such as connecting the viewer to your add-to-cart flow, retrieving the product variant selected by the customer, or syncing with your ERP or PIM, Emersya offers a simple yet powerful API.
Will a 3D viewer slow down my product pages?
Absolutely not! We know this one the most common concerns about adding real-time 3D to your product pages. That’s why, with Emersya, the loading of the 3D viewer can be dissociated from the page load, so your product page loads first before the viewer even starts loading, to avoid impacting page speed.
The Emersya 3D viewer and proprietary rendering engine (both built in-house) are optimized for performance to ensure it loads fast and offers fluid interaction on any device, anywhere in the world (thanks to our AWS cloud infrastructure), all without compromising on rendering quality!
Even for the most complex projects, Emersya provides guidelines and platform tools to help you optimize your 3D models and find the best balance between loading speed and visual precision.
Are my 3D models protected when displayed in an online viewer?
Yes, although this is not the case with all 3D viewers out there!
Protecting your 3D assets is a core priority at Emersya. All digital assets published on the platform are converted to an Emersya proprietary format to ensure that they cannot be easily downloaded by any non-authorized user accessing either the platform or Emersya’s embeddable 3D viewer.
Access to the platform is password-protected with granular user access controls and SSO is available for enterprise users. Any project or viewer can also be individually password protected for an additional layer of security.
How to create interactive 3D models?
Creating an interactive 3D product experience with Emersya starts with one thing: a 3D model of your product. Emersya takes care of the rest by providing the interactive technology that lets customers rotate, zoom, trigger animations and explore every detail in real time.
In most cases, you can use your existing assets. Emersya supports 20+ file formats including glTF, glb, FBX, DAE, OBJ and some CAD files, so your current 3D files are almost certainly compatible. If you need to create models from scratch or optimize existing ones for web performance, Emersya’s in-house expert team can handle that for you.
Once your assets are on the platform, building the interactive experience is straightforward: publish your 3D model, add multi-language annotations to highlight key product features, create real-time animations and exploded views and set up your colorways and material variations – all through Emersya’s intuitive no-code interface (no technical skills required).
What features should a 3D viewer have?
A great 3D product viewer should do more than simply rotate a product. It needs to deliver on two levels: an exceptional experience for the customer and a powerful, manageable platform for the brand.
For the customer, essential features include:
– photorealistic real-time rendering that accurately represents all materials, textures and finishes
– fluid visualization from every angle with unlimited zoom
– real-time 3D animations and exploded views to reveal internal components
– dynamic annotations to highlight key product features
– AR visualization to let customers place the product in their own environment
For the brand, the critical criteria are:
– device agnostic
– embeddable in any website
– scalable cloud infrastructure for fast loading around the globe
– a dedicated management platform to create, update and deploy experiences across all channels without developer support
Emersya’s 3D viewers are built to meet all of these criteria as we explain in our full guide to choosing a 3D viewer.
Can I use Emersya's 3D viewer for more than just my product pages?
Absolutely! This is one of Emersya’s most important differentiators. The Emersya all-in-one 3D & AR platform empowers brands and retailers to reinvent the way they design, market, sell and even make their products.
The same 3D assets that power your product viewer can be used across your entire product lifecycle: internal design reviews and colorway approvals, automated marketing visual generation, sales rep tools, in-store displays, AR experiences and made-to-order production workflows.
This is what it means to truly leverage 3D across your business: the same set of 3D assets, doing more for every team that touches your products. Remember, the most valuable thing about a great 3D asset isn’t just what it does for your customers. It’s everything it can do for your entire business.