Emersya Authors

Behind every article on this blog is a team that lives and breathes real-time 3D and AR every day. From product visualization to configuration and digital product creation, our writers bring their first-hand experience from helping brands solve the same challenges you’re facing today. Get to know the people shaping the conversation on immersive product experiences.

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Emma

Emma Freeman is Emersya's head of International Marketing & Communications, specializing in digital customer experiences, product storytelling and data-driven growth strategies. She explores how real-time 3D and AR reshape the way brands inspire, convert and retain modern consumers.
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3 Pictures of a Vitra Eames plastic chair with different bases and seats. There are 2 models of seats (plastic side chair and plastic armchair) and 3 different bases : rocking chair base (RAR), wood and wire base (DSW) and a castor base swivel (PACC) . The color of the plastic chair seat is grey and green.

Product configurator: definition, types and uses

A product configurator is an interactive tool for building custom products in real time. This guide will give you a clear, structured understanding of what a product configurator is, how it works and how it can help you bring complex products to market more effectively.
Vitra Eames chair configurator with Interactive 3D view of the chair and a dynamic menu for configuring the chair's components, colors and material options.

Top 10 3D configurator examples that boost engagement and sales

We break down 10 real 3D configurator examples: the features, UX choices and business impact behind each one.
Picture of a customer interacting on the Salomon S Lab ME:sh customization webpage on an Ipad. Here the consumer can do a complete customization of every part (twinskin, midsole, lace armor & webbing, laces) of the running shoes so that he can design their perfect shoe according to their morphology, running style/frequency and own personal taste.

How to choose the right product configurator software?

Avoid costly mistakes when choosing product configurator software. Learn the right questions to ask, the must-have features to look for, plus tips for maximizing long-term success.
Three different personalized versions of the Victorinox Huntsman knife. There is a red one, a blue one and a black one, with different logos. The aim of the image is to illustrate the online product personalization possibilities available on the brand's website, where you can choose the color of your knife, place your logo and custom text to create a corporate gift.

Customization in eCommerce: Techniques, Benefits & Examples

Discover what customization in eCommerce is, the techniques that work, proven benefits and real brand examples from Victorinox & Dainese.
Ryck Yacht 3D product configurator loaded on a laptop computer places on a desk with a coffee cup in the background.

How much does a product configurator cost?

Explore what impact product configurator cost, from complexity to visualization type, so you can budget with confidence.