3D Product Platform
Emersya empowers brands & manufacturers to leverage their 3D assets from design to sales, on one unified 3D platform
- One centralized 3D asset library for product, marketing & sales teams
- Intuitive interface that makes 3D accessible to non-technical users
- Enterprise features to publish, automate & scale across all channels
Turn 3D assets into 3D & AR product experiences in minutes!
Centralize
Publish, optimize, enrich and share all digital assets on one easy-to-use platform, accessible from anywhere.
Emersya’s agnostic platform is compatible with all your favourite file formats.
Create libraries of 3D models, materials, color palettes, artworks, graphics, sceneries, interfaces and pre-defined viewpoints.
Secure
As security is a top priority for Emersya, all digital assets published on the platform are converted to an Emersya proprietary format and encrypted, to ensure that they cannot be easily downloaded by any non-authorized user accessing either the platform or Emersya’s embeddable 3D viewer.
We also offer entreprise level security features such as SSO and SSL.
The Emersya Platform is hosted on AWS network infrastructure and uses Amazon Cloud Front to distribute your Interactive 3D and AR experiences globally.
Optimize
Optimization is key for real-time 3D product experiences as it helps keep load time to a minimum and ensures fluid interaction on any device performance.
Once you have published your assets on the platform, you can easily optimize your 3D models and digital materials. With Emersya you can reduce asset size in minutes without compromising on the rendering quality!
Create
With Emersya’s authoring platform, anyone can create, share & update Interactive 3D & AR product visualization and customization experiences!
Create real-time animations, add multi-language annotations and define all available colorways or even create complex configurators all through an intuitive, no-code interface.
Deploy
Create in minutes, deploy in seconds!
The Emersya Platform makes it easy to deploy your 3D & AR product experiences across your entire sales network.
The platform generates a unique embed code for each product experience that can be loaded directly in any web browser or any device, or embedded in any website or digital experience.
Automate
Automate time-consuming, low value tasks to free up time for your creatives while reducing operational costs.
With Emersya’s API and web services, you can automate anything from the publication of your assets to the creation of your product experiences and the generation of your product visuals!
Scale
Break down silos and leverage 3D assets from design to sales, to create value at very stage of the product lifecycle!
Build an interconnected entreprise level solution with Emersya’s API by connecting the platform to your external systems such as ERP, PIM/PLM, DAM, eCommerce / CMS and more.
Centralize
Publish, optimize, enrich and share all digital assets on one easy-to-use platform, accessible from anywhere.
Emersya’s agnostic platform is compatible with all your favourite file formats.
Create libraries of 3D models, materials, color palettes, artworks, graphics, sceneries, interfaces and pre-defined viewpoints.
Secure
As security is a top priority for Emersya, all digital assets published on the platform are converted to an Emersya proprietary format and encrypted, to ensure that they cannot be easily downloaded by any non-authorized user accessing either the platform or Emersya’s embeddable 3D viewer.
We also offer entreprise level security features such as SSO and SSL.
The Emersya Platform is hosted on AWS network infrastructure and uses Amazon Cloud Front to distribute your Interactive 3D and AR experiences globally.
Optimize
Optimization is key for real-time 3D product experiences as it helps keep load time to a minimum and ensures fluid interaction on any device performance.
Once you have published your assets on the platform, you can easily optimize your 3D models and digital materials. With Emersya you can reduce asset size in minutes without compromising on the rendering quality!
Create
With Emersya’s authoring platform, anyone can create, share & update Interactive 3D & AR product visualization and customization experiences!
Create real-time animations, add multi-language annotations and define all available colorways or even create complex configurators all through an intuitive, no-code interface.
Deploy
Create in minutes, deploy in seconds!
The Emersya Platform makes it easy to deploy your 3D & AR product experiences across your entire sales network.
The platform generates a unique embed code for each product experience that can be loaded directly in any web browser or any device, or embedded in any website or digital experience.
Automate
Automate time-consuming, low value tasks to free up time for your creatives while reducing operational costs.
With Emersya’s API and web services, you can automate anything from the publication of your assets to the creation of your product experiences and the generation of your product visuals!
Scale
Break down silos and leverage 3D assets from design to sales, to create value at very stage of the product lifecycle!
Build an interconnected entreprise level solution with Emersya’s API by connecting the platform to your external systems such as ERP, PIM/PLM, DAM, eCommerce / CMS and more.
Discover all
platform features
A future-proof, enterprise level solution
for managing all your 3D assets
Cloud Based
Easy to use
Secure
API ready
Start transforming your digital assets
into 3D & AR product experiences
Frequently Asked Questions
What is a 3D product platform?
A 3D product platform is a centralized online solution that enables brands and manufacturers to publish, manage and deploy 3D models across every stage of the product lifecycle – from design review through to sales. It brings together 3D product visualization software, 3D product photography capabilities, augmented reality experiences, a 3D model viewer and product configurators in a single place, so teams across the business can work from the same assets without switching tools or rebuilding content for each new use case.
Emersya is a leading 3D product platform built for brands selling complex, configurable or premium products. It covers every use case: interactive product experiences, AR product visualization, 3D product configurators, virtual photography, collaborative product design; all from one set of 3D assets, on one easy-to-use platform.
Who is the Emersya 3D Product Platform for?
Emersya is a leading platform for brands and manufacturers who want to leverage 3D across their entire business, instead of using separate, dissociated tools for each project and team. The platform is designed for organizations where product, marketing, e-commerce, IT and digital transformation teams all have a stake in how products are created, visualized and sold.
It is particularly well suited to companies managing large or complex product catalogs (multiple variants, configurable options, frequent collection updates…), who need a scalable, secure infrastructure they won’t grow out of. Companies of all sizes use the platform, from ambitious mid-size brands to large multinationals across furniture, fashion, luxury goods, sports equipment, electronics, industrial products and more.
See our industry pages for more info
What are the key features of 3D platforms?
A capable 3D product platform needs to cover the full workflow: from asset management through to deployment and automation. The key features to look for fall into two categories: what it enables for your customers and what it enables for your teams.
For your customers, the essentials are:
- high-fidelity 3D product visualization from any angle on any device
- Augmented reality experiences that place products in real-world environments
- AR virtual try-on for wearable products.
- 3D product configurators that let shoppers visualize and configure products in real time
For your teams, the critical platform features are:
- centralized asset libraries for 3D models, digital materials, sceneries and interfaces
- a no-code interface to create and manage interactive experiences without 3D or coding knowledge
- SKU management at scale with automated workflows
- a comprehensive API for building custom interfaces and integrating with existing tech stacks
- path-tracing rendering for photorealistic product imagery
- omni-channel deployment via iframe embed to any website.
Emersya is built to deliver all of these key features in a single, connected platform.
How does 3D & AR visualization enhance shopping?
3D product visualization transforms the online shopping experience by replacing static images with an engaging, interactive product discovery journey. Instead of scrolling through a fixed set of photos, customers can explore a product from every angle, zoom in on the details that matter to them, trigger animations to understand how a product works and switch between all available options in real time. This level of immersive product engagement removes the uncertainty behind abandoned carts and product returns by letting customers know exactly what they’re buying before they commit.
AR takes this further by bringing the product into the customer’s own physical space. Placing a piece of furniture in their living room, trying on a pair of glasses directly through their phone / tablet, or checking whether a piece of equipment fits their workspace. These are the kinds of engaging product interactions that build the emotional connection and confidence required for higher conversion rates. Brands using Emersya’s 3D product visualization and AR tools consistently report measurable improvements in customer engagement, conversion and return rates. The numbers from Emersya’s own platform confirm it: a 90% engagement rate and a +35% uplift in conversion rate.
What types of assets can be published and managed on the Emersya platform?
The Emersya platform is format-agnostic and built to work with the assets your teams already have. On the 3D model side, it supports 20+ file formats including polygonal 3D files (glb, glTF, FBX, DAE, OBJ, 3DS, STL, PLY), CAD files (STP, IGS, DXF) and 3D scans. For digital materials, it supports industry-standard formats including SBSAR (Substance), U3M and AXF, as well as texture image files in JPG, PNG and BMP.
Beyond raw 3D assets, the platform enables teams to create and manage full libraries of digital materials, color palettes, sceneries, interfaces and predefined viewpoints. All libraries are centrally organized and deployable across multiple product experiences simultaneously. Artworks, graphic prints and custom images can also be uploaded by designers and applied directly to their 3D product designs.
How to integrate 3D and AR into eCommerce?
Integrating a 3D model viewer or AR experience into your eCommerce site with Emersya is straightforward. The platform generates a unique embed code for each product experience. Simply copy / paste it into your product page via iframe, on any CMS or eCommerce platform, without any plugin or rebuild required. Customers access the 3D viewer and AR experience directly on the product page, in the browser, with no app download needed.
Emersya also offers a comprehensive API for deeper integration such as connecting the 3D experience to your checkout flow. The same API also connects the platform to your existing tech stack: ERP, PIM, DAM, PLM and more, enabling full data synchronization between the configurator or viewer and the systems your business runs on.
What are the benefits of 3D product photography?
3D product photography generates photorealistic images from a digital 3D model of your product rather than from a physical photo shoot. The advantages over traditional photography are significant when generating product visuals at scale.
The most immediate benefit is cost: switching to 3D product photography can be more than 6x more cost-effective than traditional photography, eliminating expenses associated with physical samples, studio hire, photographers, logistics and post-production. Every variant, colorway and configuration is generated digitally from one model.
The second benefit is speed and flexibility. New visuals are generated on demand, from any viewpoint, for any number of products simultaneously. When a product changes, updating the imagery is as simple as updating the model and re-running the automation, avoiding costly reshoots and production delays.
The third is scale. Images can be generated for an entire product range, including all retailer-specific formats, in a single automated batch. Something no physical photo shoot can match.
For brands using Emersya, there is also a fourth benefit: reusability. The same 3D assets used for product photography are the exact assets that power your interactive viewers, AR experiences and configurators. This means that your investment in 3D asset creation upstream can also generate value downstream, across different teams and retail channels.
How to manage 3D assets at scale?
Managing 3D assets at scale requires a centralized system where every model, material, colorway and configuration is stored in one place, versioned consistently and deployable across multiple experiences simultaneously. Without this, teams end up with duplicated files, outdated assets on live pages and no reliable single source of truth.
The Emersya platform is built for exactly this. All assets (3D models, digital materials, color palettes, sceneries, interfaces, viewpoints…), are organized into libraries on the platform, accessible to every team with the right permissions. When a material is updated in a library, the change can be automatically deployed across every synchronized product experience. When a new colorway is added, it can be easily published across your entire product range.
Asset publication, material library synchronization and product visual generation can all be automated via Emersya’s web services and API, so the platform scales with your catalog rather than creating a bottleneck.
Do I need 3D models to use the Emersya 3D and AR Platform?
The short answer is Yes! 3D models are the foundation of every experience on the platform, from interactive viewers and AR visualization to product photography and configurators. That said, you don’t need to have them ready before you start.
If you already have 3D assets, they are almost certainly compatible. Emersya supports 20+ file formats covering polygonal 3D, CAD files and digital materials, so existing models from any major 3D design software can be uploaded directly. If your assets need optimization for web performance, the platform includes tools to help, or Emersya’s in-house team can assist.
If you don’t have 3D models yet, Emersya’s expert 3D modeling services can create them from scratch using any available reference: product images, CAD drawings, physical samples, material swatches or technical specifications. All modeling work is carried out under strict confidentiality agreements by Emersya’s in-house team (nothing is outsourced).
What integrations are available for the Emersya Platform?
The Emersya platform is designed to connect with your existing tech stack rather than operate in isolation from it. Integration is handled through a comprehensive, well-documented API that gives your development team full flexibility to build the connections your business needs.
Typical integrations include: eCommerce platforms and CMS (for embedding viewers and configurators and passing order data to checkout), PIM and PLM systems (for synchronizing product data and driving automated asset publication), DAM platforms (for distributing generated product imagery), ERP systems (for connecting custom order data and production files to back-office workflows) and 3D design software (for automating the pipeline from design to published experience).
The platform also offers web services specifically for automating asset publication and product visual generation at scale. This enables large brands to publish and update the 3D assets for their entire product catalog without manual intervention.