Customer Success Story – ABC Meubles
Real-time 3D online product customization for beds
Emersya X ABC Meubles
Interview with:
For over 20 years, ABC Meubles has been crafting space-saving wooden beds in their French workshop — mezzanine beds, bunk beds, trundle beds and more. Functional, durable, PEFC-certified and entirely manufactured in France, their products reflect a deep commitment to quality, craftsmanship and transparency toward their customers.
Yet presenting the full richness of their available finishes online — over twenty color options per product — had become a growing challenge. When ABC Meubles embarked on a complete e-commerce overhaul, migrating to PrestaShop 8 and relaunching their website in late 2024, they seized the opportunity to fundamentally rethink how customers experience product customization. Working alongside their web agency Arpa3 and the Emersya platform, ABC Meubles successfully deployed 8 real-time 3D configurators across their flagship product lines.
The Challenge
Before turning to real-time 3D, ABC Meubles faced an equation their existing tools could not solve.
- An unsustainable content production workflow
With over twenty color variants per product, the in-house graphic designer was manually generating every product visual from CAO models — including up to 40 individual images per color option to power 360° views. As the catalog grew, so did the workload, making it increasingly difficult to justify the time invested versus the commercial return on less popular finishes. The team was even considering reducing their color range — which would have meant sacrificing a key competitive advantage. - Page performance degraded by image volume
The sheer number of product images was taking a toll on page load times, creating a suboptimal browsing experience for customers at the most critical stage of their purchase journey. - Customer demand that outpaced what the catalog could offer
Despite offering a wide range of finishes, ABC Meubles regularly received emails and phone calls from customers requesting color combinations not available on the site. Each request had to be handled manually — generating custom quotes and one-off visuals on a case-by-case basis.
The Solution
The full website relaunch provided the perfect opportunity for ABC Meubles to rethink their product presentation strategy. Their web agency Arpa3 quickly identified Emersya as the ideal technology partner. The Emersya platform was capable of addressing all three challenges at once.
The Result:
8 real-time 3D configurators deployed on ABC Meubles’ website for their most popular product lines.
- On the product page, customers can select a single color from the available range, or launch the configurator to build their own two-tone combination in real-time 3D.
- The Emersya viewer loads instantly, allowing customers to explore the product from every angle and switch between color options on the fly — with no image reloading required.
- The 3D experience also lets customers interactively discover the cube staircase units, revealing integrated drawers and shelving through fluid product animations.
- Once the customer confirms their selection, the chosen color names are retrieved via a simple API call to the viewer and automatically carried through to the cart summary, order confirmation and back-office — with no manual input required.
Esma Bilican
eCommerce manager
ABC Meubles
What challenges were you facing for presenting your products online?
The challenges:
- Managing 20+ color variants per product, each requiring manually generated static or 360° renders
- An extremely heavy workload for the graphic designer (up to 40 images per color option for 360° views)
- Page performance impacted by the volume of images to load
- Hard-to-justify production time for color options with low sales volumes
- Unmet customer demand handled manually, case by case
Until 2024, our website was running on an older version of PrestaShop. We were offering nearly twenty color variants per product — a genuine commercial advantage, but one that was becoming increasingly difficult to manage. Each variant required its own EAN code and dedicated visuals, which demanded a significant amount of time and was taking a toll on our site’s performance. Over time, the investment required was no longer proportionate to the sales it generated.
What led you to look for a real-time 3D customization solution?
Real-time 3D was the only technology that could address all of their needs at once:
- Automate visual generation without triggering server-side requests on every color change
- Maintain the high rendering quality of their existing pre-rendered 3D visuals
- Keep page load times fast and performance unaffected
- Avoid building a custom solution in-house — neither the technical resources nor the budget were available
- Offer more color combinations without additional design work
The website relaunch was the opportunity to fundamentally rethink our approach and push the customization of our products to the limit byoffering our customers a truly immersive, made-to-measure experience. My primary goal was to stop generating new images every time a customer changed a color option. I wanted to automate that process entirely.
The other non-negotiable was preserving site performance: any solution that triggered external server requests on every load was immediately ruled out. Those were the two main criteria for our entire search and evaluation process.
Why did you choose Emersya?
Key reasons:
- Emersya met both non-negotiable criteria: performance and native PrestaShop integration
- Emersya delivered the level of true-to-lifeneeded to match the quality of existing product visuals
- The Emersya platform can automatically generate configurator interfaces to avoid custom UI development
Other tools had been presented to us but none of them met our requirements. The renders lacked realism, the interfaces were not intuitive and the features were too limited. Our graphic designer had put a considerable amount work into improving the quality of our product visuals. We were determined to maintain that same standard within the customization experience, to reflect the true quality of our products.
How did the preparation and deployment of the 3D configurator go?
Key points:
- Product and color selection was based on 2023–2024 sales data
- The in-house designer, already familiar with 3D CAO workflows, prepared all models and textures
- Emersya integrated the assets on the platform and set up all customization options
- The configurator interface was auto-generated by the platform — no specific front-end development required
- Arpa3 handled the PrestaShop integration, using the viewer API to retrieve selected color names
We started by analyzing our 2023 and 2024 sales data to identify which products and colors to prioritize. Since we’re in regular contact with our customers, we also factored in their feedback to ensure we were genuinely responding to their needs and covering the most requested options.
Our graphic designer then prepared all the 3D models and textures. The collaboration with the Emersya team throughout the setup and publishing process was very smooth. We always received answers and solutions quickly, which kept the project moving forward.
What have been the most significant impacts of the configurator?
Impact on the shopping experience:
- The shopping experience is more immersive, interactive and engaging. Customers can now explore far more color combinations and place orders directly through the configurator, without contacting the sales team.
Our customers are now far more autonomous and engaged in their purchasing decision. They explore different color combinations, save their configuration and send it to themselves by email before placing their order. The 3D experience makes it much easier for them to visualize what their custom product would look like and confirm their choice with confidence, without worrying about being disappointed by the final result. It’s also a much more playful experience: some customers even let their children use the configurator to choose their colors. Recently we received an order for a pink and purple bed!
Impact on internal teams:
- Reduction in manual workload for eCommerce team as customer can explore and choose their colors independently
- The graphic designer can now focus on high-quality lifestyle visuals instead of generating color variant renders
“For our team the time savings have been significant. We were previously very restricted by the number of visuals we could produce and yet visual quality and diversity is essential for higher-value products. Our graphic designer can now focus his energy on creating high-quality lifestyle imagery, as he no longer has to spend time generating all the renders for the different color variants.”
Impact on brand image:
- Showcasing the full range of finishes in real-time 3D demonstrates the depth of ABC Meubles’ craftsmanship
- The configurator is opening up new customer segments such as interior designers and architects
This solution has clearly strengthened our brand image and showcased our expertise. Being able to offer so many colors and finishes within an interactive experience is a strong competitive argument. It brings a touch of modernity and innovation that sets us apart from more traditional buyer journeys.
What would you say to a colleague or web manager hesitating to offer real-time 3D product visualization?
Key advice:
- Start by clearly identifying real customer needs
- Think about the overall impact on the buying experience, not just the technology itself
I would encourage them not to see 3D as a gimmick, but as a genuine strategic asset. When properly integrated, it simplifies product catalog management, enriches the customer experience and strengthens brand image. It fundamentally modernizes the path to purchase. Giving customers that level of freedom and autonomy makes the shopping experience so much more fun. They can actively explore, experiment and make the product their own, instead of passively clicking through a photo gallery.
Conclusion
By deploying Emersya’s 3D configurators as part of their e-commerce relaunch, ABC Meubles addressed multiple challenges in a single initiative:
- Eliminating the manual workload associated with managing color variant visuals
- Improving product page performance
- Delivering a truly immersive, self-directed customization experience for their customers
The ABC Meubles story proves that you don’t need to be a furniture giant to offer a 3D customization experience that matches the quality of your products. In just a few months, the brand moved from a labor-intensive, limited visual production process to a fluid, real-time 3D configurator (fully integrated into their PrestaShop platform) empowering both customers and internal teams alike.
If you manage a catalog with multiple product options or variants and are looking to modernize your online shopping experience – let’s talk! Our teams work with e-commerce brands of all sizes to design and deploy 3D customization experiences tailored to their catalog and business goals.
