AR Product Visualization
Empower your customers to visualize, try out and try on products in context, using augmented reality
AR Product Visualization:
The ultimate try-before-you-buy experience
Visualize & Try out in AR
- Visualize products to scale in your own space
- Try out different product features in real-time
- Preview & compare colors and product options
Try On products virtually using Web AR
- Try on eyewear & headwear online, from directly within the product page, to see how well the product suits you
- Customize products during the Virtual Try-On experience to help you choose the colors and options that look best on you.
Customize in 3D, Visualize in AR
- Create a custom product in 3D then instantly switch to AR mode to visualize it in context
- Try out different colorways in AR to see which one best matches your room’s decor
- Visualize product configurations to scale to check whether they will fit in your space
Drive conversions & reduce returns with an AR Product Viewer
80%
of consumers feel more confident when shopping in AR
70%
of consumers are more likely to buy a product after visualizing it in AR
75%
of brands offering AR state it improves customer satisfaction
66%
of shoppers are less likely to return products they bought after using AR
One Platform – 2 types of AR Product Visualization
Native AR Product Viewer
Emersya offers the standard AR view experience you are familiar with. This takes the 3D model of your product and loads it into a native Augmented Reality app on the customers device. The app enables the customer to visualize the product in their physical surroundings, using the devices camera. The customer can position and rotate the product, or physically walk around to visualize it from different angles on their device.
Emersya's AR Product Viewer
Emersya also offers its own Interactive Web AR viewer which load directly within the product display page instead of loading a seperate app. It enable shoppers to seamlessly visualize AND try-out products in their physical surroundings using any mobile or tablet device with an integrated camera. Customers can position and rotate the product, switch between any available colorways and launch product animations, all within the AR view.
Discover more AR view examples
With AR Product Visualization,
offer your customers a shopping experience that is:
Unique
AR personalizes the shopping experience for each customer by empowering them to visualize products in their own physical space.
Ultra-realistic
True-to-life visualization & fluid real-time interaction enable online shoppers to examine every detail, boosting buyer confidence.
Practical
Trying out a product in context helps consumers make more informed decisions and reduces the likelihood of returns.
Innovative
Offering immersive phygital experiences sets your brand apart from the competition & builds customer loyalty
Seamless
Emersya’s Web AR viewers are easily embedded directly in the product page (no app), to streamline the buyer journey.
Success stories from Industry Leaders
We are very excited to roll out this innovative technology on our e-commerce websites to provide an even better shopping experience for our customers.
By giving people the ability to visualize our products in real size, we hope to create more satisfied customers while at the same time reducing the number of returns.
Edouard Wattel
General Manager E-Commerce & Digital at Samsonite Europe
Discover AR examples from your industry
Easily embed in any website!
Seamless, web-based AR viewer
Deploy & update instantly anywhere
Share with your entire sales network
Scalable, stable and secure infrastructure
Looking to help customers feel confident before they buy?
Contact our team today and see how Web AR helps shoppers validate size, fit and style in context—turning hesitation into confident purchase decisions.
Frequently Asked Questions
What is AR product visualization?
Augmented reality (AR) is a technology that blends the digital and physical worlds, using a smartphone or tablet camera to overlay digital 3D objects onto your real surroundings in real time. AR product visualization puts that capability to work for online shopping, letting customers place, explore and interact with a 3D model of your product in their own physical space.
AR product viewers empower shoppers to see how a sofa fits in their living room, how a pair of glasses looks on their face or how big a suitcase is in comparison to the one they already have. It’s the closest thing to a real try-before-you-buy experience that online shopping can offer.
What are the benefits of AR for eCommerce?
AR enhances online shopping by giving customers something no static product page can: the ability to visualize a product to scale in their own space, or on themselves, before they buy. This level of product transparency directly impacts the metrics that matter most for eCommerce.
On the consumer side, 80% feel more confident when shopping in AR1, 70% are more likely to buy a product after visualizing it in AR1 and 40% are willing to pay more for a product they can experience through AR2.
On the brand side, retailers offering AR virtual try-on experiences have reported a 30% reduction in returns and a 40% uplift in conversion rates3, with 66% of shoppers less likely to return a product they purchased after using AR1.
For brands, adding AR to product pages is one of the most measurable ways to boost sales, increase conversions and reduce the operational cost of returns — all from a single technology that works directly in the browser, with no app required.
Discover the 6 reasons to offer AR on your product pages →
Stat sources:
1 Snap Inc./Ipsos Augmentality Shift Study, 2022 — forbusiness.snapchat.com/augmentalityshift;
2 Retail Perceptions Annual Survey, 2021;
3 PwC, The Future of Retail: Immersive Technologies and Their Impact on Sales, 2023
How does AR improve online customer experience?
AR product visualization transforms an online shopping experience into something genuinely personal. Seeing a product in your own space, on your own face or in your own hands through AR creates an emotional connection that no product photo can replicate.
The customer stops evaluating and starts imagining owning. This direct, intuitive interaction removes the uncertainty that drives hesitation and returns, replacing it with confidence and a genuine sense of connection to the product and the brand.
The results are measurable: 75% of brands offering AR report improved customer satisfaction1 and 75% of consumers who used AR in a retail context felt more engaged with the brand2. And as we all know, a customer who feels both confident and connected doesn’t just convert, they come back!
Stat sources:
1 Snap Inc./Ipsos Augmentality Shift Study, 2022
— forbusiness.snapchat.com/augmentalityshift;
2 Deloitte. Augmented reality in retail: Enhancing customer engagement, 2022
What tools are available for AR product visualization?
Offering AR product visualization on your website requires two things: a 3D model of your product and an AR-enabled 3D product visualization software that can generate an AR-ready version of that model and display it accurately, to scale, in the customer’s physical surroundings.
Emersya provides both in one: an easy-to-use platform for publishing, optimizing and managing your 3D models and a web-based AR viewer capable of launching three different AR product visualization experiences.
With Emersya you can choose between the native AR viewer, Emersya’s own interactive AR viewer embedded directly in the product page and Emersya’s Virtual Try-On for wearable products. No separate tools for AR, no specialist development, just everything you need to go live in one place.
How to integrate AR into eCommerce?
Integrating AR into your eCommerce site with Emersya follows the same straightforward process as embedding a 3D product viewer. Simply copy the iframe code generated by the Emersya platform and paste it directly into your product page, just like embedding a video. The AR view is activated directly from within the embedded viewer, so customers can switch from 3D to AR at the click of a button.
How to use AR for product customization?
With Emersya, AR and product customization work together seamlessly! Customers can configure or customize their product in interactive 3D, then switch instantly to AR mode to visualize their creation at scale in their own space. The ability to customize products and visualize them in AR in the same seamless experience removes the last doubts before purchase and is one of the strongest drivers of conversion for configurable products.
Emersya also offers something no other AR platform makes possible. Emersya’s in-house AR technology enables customers to configure products directly in AR or the Virtual Try-On experience! Customers can switch between options, colors and finishes in real time, without ever leaving their physical surroundings or the product page.
This is the ideal experience for products where customers want to explore many options in context, checking how a chair fits the room in different fabrics and configurations, or trying on a dozen frame styles without resetting the view each time. With the experience embedded directly in the product page and no app required, customers stay on your website with a seamless, uninterrupted path to purchase.
Do customers actually use AR features?
The concern that “only a small percentage of customers will actually use AR” is one of the most common hesitations brands have before investing in the technology, yet one of the most consistently disproved by the data. Over 90% of shoppers already use or are open to using AR for shopping and 98% of those who have tried it found it helpful in making a purchase decision1.
Beyond openness to use it, 61% of consumers actively prefer retailers that offer AR experiences2, and 84% are interested in using AR to interact with a product before buying it3. In categories like furniture and eyewear, AR is no longer an innovative differentiator: it is an expected feature that shoppers look for when evaluating products online. Brands that have deployed Emersya’s AR viewer report customers using it as a practical tool, checking size, exploring colorways and validating style before committing to a purchase.
Stat sources:
1Brand XR, 2025 AR in Retail Research Report, 2025
2 Retail Perceptions Annual Survey, 2021
3Snap Inc./Ipsos Augmentality Shift Study, 2022
– forbusiness.snapchat.com/augmentalityshift;
How difficult is it to add AR to an existing 3D product experience?
With Emersya, it’s as simple as enabling the feature and defining the real-world height of your product. There is no need to create separate assets, optimize models specifically for AR or involve a developer.
Emersya handles the technical preparation automatically, converting your existing 3D model into the format required for AR visualization. If you already have a 3D product experience on Emersya, you can have AR running on your product page in a matter of minutes.
What is different about Emersya's AR product visualization technology?
Most AR solutions give you one option. Emersya gives you three, each suited to a different product type and shopping context.
Native AR viewer: the familiar AR view experience, where the customer’s device loads the product into a native AR app. The customer can position the product, rotate it, and physically walk around it in their space.
Emersya’s Interactive Web AR viewer: Emersya’s own AR viewer, which loads directly within the product page rather than launching a separate app. Customers can position the product, switch between all available colorways, launch product animations and interact with product features – all within the AR view and without leaving your website. The rendering quality is consistent with the 3D viewer, delivering the same true-to-life materials and finishes in AR as on the product page. This experience empowers brands to offer complete product discovery or customization experiences in AR.
Emersya’s Virtual Try-On: for wearable products like eyewear, headwear or accessories. Customers can try on the product directly in their front-facing camera view, customize options in real time and see which colors or styles suit them best, all from directly within the product page.
Which devices and browsers are compatible with Emersya's AR?
Emersya’s AR viewer works on any smartphone or tablet with an integrated camera and running an up-to-date browser. There is no need to download any app.
For accurate scale placement (showing the product at its real dimensions in your space), the device needs to support depth-sensing AR capabilities, which is the case for most modern iOS and Android devices. Older devices that do not support depth-sensing can still access the standard AR view, though scale accuracy may vary.
If a customer’s device does not support AR at all, Emersya provides a fallback so the 3D viewer experience remains fully accessible.
Does Emersya offer AR as part of the base subscription?
Yes, AR is available to all Emersya customers. They can choose to activate any of the 3 available AR experiences, (the standard AR view, Emersya’s Interactive Web AR or Emersya’s Virtual Try-On in AR feature), on any 3D product experience on the platform, at no additional cost beyond the annual subscription plan. The one exception is the AR for configurators feature, which is available as a supplementary option.