3D Product Configurator
Emersya empowers brands & manufacturers to create, manage & deploy premium 3D product configurators at scale
- Drive conversion by letting shoppers explore every option in true-to-life 3D
- Accelerate the buyer journey with automated pricing & quotes or orders
- Reduce costs and eliminate errors by auto-generating production files
Challenge
Showing, managing & selling configurable products online is a challenge
Static visuals can't keep up with your product options
Managing and updating product visuals for every possible combination of colors, materials and components is time-consuming, costly and impossible to scale.
Customers struggle to visualize & understand what they're buying
Without an intuitive, visual configurator tool, shoppers struggle to understand your product and explore options independently, creating frustration and lost sales.
Your manual custom order processes are long & costly
From setting up custom products on your eCommerce platform to building quotes and preparing production files, these manual workflows are slow, limiting & error-prone.
There’s a better way to sell configurable products...
Solution
The all-in-one platform for configurable product experiences
Emersya provides the solutions to all your configurable product challenges on one easy-to-use platform:
Show, manage & update every option in true-to-life 3D
Empower customers to visualize unlimited combinations of options from any angle and add custom text & images, all in stunning real-time 3D.
Providing a clear view of every option shortens the buyer journey and gives customers the confidence to make a purchase.
Offer an intuitive shopping experience
Build a guided, interactive experience that empowers customers to explore all the options and configure their ideal product on their own.
Turning passive browsers into active buyers enables you to generate more orders without extra sales support.
Auto-generate order, quote & production files
Integrate with your eCommerce platform and ERP (or use our Order Management system) to automate orders, quotes & production files.
Automating manual workflows means fewer errors, faster cycles and happier customers, while allowing you to scale operations.
Platform
One platform. Every type of product configuration experience
With the Emersya platform you can build the perfect 3D configurator for your products and use case!
Personalized products
Customers add their own images, text and logos to catalog products and see their creation come to life instantly in 3D.
Made to Order products
Customers explore every option, component and finish interactively, and configure exactly what they want to order, without a sales rep.
Modular products
Customers drag, drop & connect interchangeable modules (like sofa sections or storage units) to assemble their perfect product in real-time.
Rooms & Spaces
Customers define a virtual space then drag & drop your products into it – arranging & customizing in real-time to visualize the possibilities.
FREE PROJECT PLANNING TEMPLATE
Your configurator deserves a concrete plan!
This practical template helps you translate ideas into structured requirements, align teams and move forward with a shared, actionable plan.
Features
One platform. All the key features a 3D product configurator needs
Real-time 3D & AR visualization
True-to-life visuals for every option and combination
Every material, color and finish — rendered in realistic real-time 3D, for every possible combination. Customers see exactly what they’re ordering, from any angle, the moment they make a selection.
No more photoshoots for you, no guesswork for them.
Fast-loading and fluid viewer
A stunning configurator only delivers results if it loads fast and runs smoothly. Emersya’s proprietary rendering engine is built for performance — delivering high-quality real-time 3D on any device, anywhere in the world thanks to our AWS infrastructure.
Product animations and dimensions
Empower customers to fully explore and try out products through interactive animations & exploded views that reveal how a product is built and how it works. Product dimensions can also be displayed dynamically in the 3D viewer for any configuration.
AR visualization
Let customers see their configuration in context. With Emersya’s augmented reality feature, shoppers can switch instantly from the 3D configurator to an AR view — placing their configured product to scale in their own space, using any smartphone or tablet.
Easy-to-use 3D platform
Intuitive user interface
No 3D expertise? No problem. The Emersya platform is designed to be used by anyone — from product managers to e-commerce teams. Set up product options, material variations, configuration rules and pricing through a fully no-code interface. From simple color choices to complex multi-component logic, everything is managed directly on the platform, without writing a single line of code.
Easily publish, manage & update assets
Create, update & deploy libraries for your 3D models, digital materials, lighting and interfaces — all from one place. Updates are deployed to multiple configurators simultaneously, so a change made once is reflected everywhere instantly.
Material library synchronization
Add new material variations or make changes to an existing material in a library and deploy them across all synchronized configurator projects at the click of a button. No manual updates per configurator. No risk of inconsistencies across your product range or sales channels.
Automation and integrations
Connect the Emersya platform to your existing tech stack and automate the most time-consuming tasks. Emersya’s web services and APIs enable automated asset publication and product visual generation, as well as seamless integration with your eCommerce platform, DAM, ERP, PLM, PIM and more.
Enterprise security
Protect your 3D assets and sensitive product data with enterprise-grade security. Access to the platform is password-protected, with Single Sign-On (SSO) available for enterprise users. User access rights can be granularly controlled and any project or 3D viewer can be individually password-protected.
Intuitive User Experience & Interface
Auto-generated interfaces
Once your product options and rules are set up, the Emersya platform automatically generates a intuitive, ready-to-use configurator interface and provides a unique link to easily embed it in your website. The fastest path from product setup to live configurator, with no development work required.
API for custom interfaces
For brands that want complete control over the customer experience, Emersya’s comprehensive API enables your development team or a creative agency to build a fully custom interface. Control every 3D viewer feature from the parent web page, listen to real-time events in the viewer and create an experience tailored to your brand and your customers.
Save, share and resume
Customers can save their configuration at any point and generate a shareable replay link to review their custom product in Interactive 3D — on any device, at any time. They can share the link to get a second opinion, then reload their design directly into the configurator to make final adjustments before ordering.
Multi-language and multi-currency interface
Easily prepare multi-language and multi-currency versions of your configurators to serve customers across different markets. Define translations in a simple Excel file and import them via CSV — no development work required for each language or currency variant.
Visual CPQ+: Configure, Price, Quote + Order Management
Dynamic pricing
Easily set-up pricing for your products and configuration options either directly on the platform or through and Excel file import. The price updates automatically as customers select options giving them full transparency on cost throughout the configuration process so there are no surprises at checkout and no need for manual quote calculations.
Order summary and auto-generated quotes
Generate everything needed for a seamless order summary or a professional downloadable PDF quote — automatically. Using Emersya’s API, you can instantly retrieve the full list of selected options, preview images from any viewpoint and a shareable replay link.
Connected order management
The Emersya platform includes an integrated Order Management solution that collects orders from all connected configurators in one place. Filter, search and manage order statuses with ease. Each order contains the full details of the customer’s selected options, a replay link to review the configuration in Interactive 3D and production files for any custom text or images — ready to print, engrave or send directly to manufacturing.
API for integration with other tools
Connect the configurator to your existing business systems via Emersya’s API. Whether it’s your eCommerce platform, CMS, ERP, PIM, DAM or PLM — the API enables seamless data flow between the configurator and the tools your teams already rely on, eliminating manual data entry and reducing the risk of errors across the order and production pipeline.
Omni-channel deployment at scale
Compatible with all devices
The Emersya 3D configurator is fully optimized for desktop, tablet and mobile — delivering a consistent, high-quality experience across all screen sizes and operating systems. Customers can configure, explore and buy on any device, without friction.
Embed in any website
Copy the embed code and drop the 3D configurator into any website in seconds — compatible with all CMS and eCommerce platforms as well as custom-built stores. No complex development required to go live.
Omni-channel deployment
Deploy the same configurator experience across every touchpoint in your sales network — your website, retailer websites, in-store, mobile apps and sales rep tools. Setup once on the Emersya platform then share the embed link. Any updates made to the configurator on the platform are automatically deployed across all channels — instantly.
Share with retailers and distributors
Empower your retail network to offer your configurable products with ease. Retailers can select the specific product options they wish to offer and set their own pricing, then generate their own version of the configurator ready to embed directly in their online store.
Emersya
What makes Emersya different?
Your customers see the product exactly as it will arrive
Emersya develops its own proprietary rendering engine — and our in-house R&D team pushes the limits of what real-time 3D can achieve, continuously. The result: true-to-life materials, textures and finishes, without sacrificing load time or fluidity. Because when customers can truly see what they’re buying, they buy with confidence.
Your team manages unlimited SKUs — without the manual work
Adding a new option, updating a material library, generating visuals across an entire product range — these tasks shouldn’t take days. The Emersya platform automates the most time-consuming tasks so you can scale your product options and experiences across collections and sales channels.
Your entire team works from the same 3D platform
Your product team needs to review designs. Your marketing team needs campaign visuals. Your e-commerce team needs an interactive configurator. Your sales team needs a demo tool. Emersya is built to serve all of them with one set of 3D assets – from the first design iteration to the final purchase and made-to-order production.
Process
How to create a 3D product configurator with Emersya
Whether you're working independently, with a creative agency or with our expert team, build a 3D product configurator with Emersya with this simple step-by-step guide:
Publish your 3D models & materials
Upload your assets in 20+ supported formats and build your material libraries — giving every configurator project a consistent & realistic visual foundation.
Set up your product options, rules & pricing
Define up every configurable part, option, combination rule and price point directly on the platform through a no-code interface – no technical skills required.
Generate / Prepare your user interface
Use the auto-generated standard interface for a fast deployment, or connect a fully bespoke UI to the 3D viewer via Emersya’s API.
Embed and deploy
Share your unique embed link across your website, retail network and sales channels —any future updates go live everywhere, automatically.
Integration
Integrating your 3D product configurator into your eCommerce platform
Your eCommerce platform wasn't built for configurable products. Emersya was. With Emersya you can create a 3D product configurator using your current eCommerce Platform:
Embed in any product page
The Emersya configurator embeds into any eCommerce product page via iframe. No plugin, no rebuild, no disrupting your current sales process. Compatible with all eCommerce platforms and any custom-built store.
Generate order data for a seamless checkout
When customers complete their configuration, the full order data (selected options, total price, preview images and a shareable replay link) can be passed directly to your eCommerce platform to populate the order summary page.
Connect your entire tech stack
Go further with Emersya's API. Synchronize configuration and order data with your ERP, PIM, DAM, OMS or PLM to eliminate manual re-entry and keeping every system aligned, from configuration to production.
Examples
Discover examples from your industry
Testimonies
Trusted by industry-leading brands
For the past two years, we’ve been getting very positive feedback from our customers regarding their use of the customizer. They are generally thrilled by the opportunity to select and customize the products on their own, directly on the platform, without waiting for our suggestions. The online customizer saves us time as it enables us to send an offer that perfectly meets the customer’s needs.
Laetitia Pougary
Customization Service Owner
I am also a developer and for me, it was essential to be able to communicate with the Emersya 3D viewer and manage every aspect of the user experience through a JavaScript API. I wanted to be able to create and manage the online customizer without necessarily involving the Emersya support team. We haven’t used all features offered by Emersya yet but I’m sure they will be very useful for Kate’s future development.
François Jaguelin
Product Manager at Nosmoke SAS, now Kate
Demo
Make complex products easy to configure and sell
Contact our team today and see how Emersya helps you handle thousands of variants while delivering a smooth, guided configuration experience.
Questions
Frequently Asked Questions
What is a 3D Product Configurator?
A 3D product configurator is a real-time visualization tool that allows customer to select and combine product options interactively, exploring every detail in 3D so they can make informed decisions independently.
There are different types of 3D configurators that depend on the type of product and the type of shopping experience the brand or retailer is looking to offer their customers.
What are the benefits of 3D configurators?
3D product configurators boost sales by transforming passive browsing into active exploration, empowering customers to visualize every option instantly and easily choose the product options they want. This immersive, self-guided experience helps customers make more informed choices and provides the confidence they need to make a purchase.
At Emersya, we believe it’s this combination of consumer empowerment, engagement and confidence that make Emersya’s 3D configurators a proven driver of conversion and a powerful tool for reducing returns.
How do 3D configurators improve customer experience?
A 3D product configurator replaces static images with real-time 3D rendering, empowering shoppers to visualize the product instantly, from any angle, as they browse available options.
The interactive tool enhances the shopping experience by making it more immersive, increasing customer engagement and reducing hesitation to create a more confident path to purchase.
What types of products does a configurator work best for?
3D product configurators work best for products with multiple options, components or variants which means they are great solutions for selling furniture, sports equipment, apparel, luxury goods, industrial products and vehicles.
They are particularly impactful for made-to-order, modular and personalizable products where helping customers visualize their exact configuration or custom product is key to closing the sale.
How quickly can the 3D product configurator be built?
It depends on your project’s complexity. A simple configurator with color and material options and an auto-generated interface can be set up in a matter of hours once your 3D assets are published on the Emersya Platform. More complex projects involving custom UI, multiple SKUs and integrations typically take a few weeks.
However, complex your project is, building a 3D configurator with the Emersya platform is significantly faster than developing a custom one from scratch — no rendering engine to build, no infrastructure to set up, no starting from zero.
How much does a 3D configurator cost?
The cost depends on your product complexity, visualization needs, level of UI customization and integration requirements. This article will take you through the different factors to consider when budgeting for your 3D configurator.
Using the Emersya platform to create your 3D product configurator helps you keep production and maintenance costs to a minimum. We offer a number of annual subscription plans with modular options to cater to your project or company needs. If you are looking for help with part of or all of your 3D configurator project, Emersya can provide services for 3D model preparation, configurator setup and custom development.
Do I need to have 3D models?
3D models are an essential component of any 3D configurator. They are what allow customers to interactively explore every option from every angle in real time. That said, you don’t need to have them ready before you start.
Emersya’s in-house expert team can create 3D models from any available assets: product images, CAD drawings, material swatches, garment patterns or physical products… etc. The more high-quality digital assets you can provide, the faster and more cost-effective the preparation process.
Can I use my existing 3D assets?
In most cases, yes you can import your existing assets so you won’t need to start from scratch!
Emersya supports 20+ file formats for 3D models, including glTF, glb, FBX, DAE, OBJ and CAD files, as well as digital material formats including U3M, AxF and Substance files.
To get the best out of your configurator (fast loading, fluid interaction, true-to-life visualization), existing assets sometimes need to be optimized. Emersya provides detailed guidelines for assets coming from all major 3D software, along with platform tools and in-house services to help you get there.
Will the 3D configurator work on my current eCommerce site?
Yes! Emersya is compatible with any eCommerce platform or custom-built website, with no rebuild required. The configurator embeds directly into your product page via iframe, just like a video and connects to your eCommerce system using Emersya’s API.
This allows your platform to retrieve the customer’s selected options and pricing for the add-to-cart summary page and order processing in your back office, keeping your existing checkout flow fully intact.
Can I connect the configurator to my on-demand printing or made-to-order production workflows?
Yes, and this is where a 3D configurator truly transforms your operations. Emersya can automatically generate production-ready files for each custom order (including print-ready text and images for engraving, printing and other personalization techniques) eliminating the costly, error-prone manual preparation that slows down made-to-order workflows.
You can manage this directly through Emersya’s integrated Order Management solution, or connect the configurator to your existing OMS, ERP or PIM via Emersya’s API for a fully automated pipeline.
Demo
Make complex products easy to configure and sell
Contact our team today and see how Emersya helps you handle thousands of variants while delivering a smooth, guided configuration experience.