By giving people the ability to visualize our products in real size, we hope to create more satisfied customers while at the same time reducing the number of returns
Samsonite suitcases in Interactive Augmented Reality
Samsonite were looking to take their Interactive 3D suitcase experience to the next level and offer online customers the possibility to project products to scale into their physical surroundings using web-based Augmented Reality technology. The goal of this unique experience would be to empower customers to gain a more accurate perception of the available sizes, designs and colors in order to be able to make a more informed buying decision.
After two years of presenting Interactive 3D story-telling experiences for their star suitcases, Samsonite chose to implement Emersya's latest innovation to offer web-based interactive Augmented Reality (AR) experiences on their product pages. This new feature empowers online customers to explore Samsonite products from every angle in Interactive 3D and Augmented Reality, giving them a better perception of size, design and color. The 3D models are projected into the user’s surroundings using the camera on their mobile device. The products appear to scale and the experience is loaded directly from within the Samsonite e-commerce website thanks to the seamless integration of the technology. The technology is the first of its kind to work purely through the web browser, without the need for a separate downloadable application, nor the native AR features for Android and IOS. A unique aspect of the Interactive AR experience is the ability to animate the suitcase in ‘real-life’ through multiple actions such as opening the suitcase or pulling up the handle. Customers also have the possibility adding custom text and seeing it engraved in real-time on the product in 3D. The feature is made all the more innovative thanks to the new Interactive AR Photos concept developed by Emersya. Customers can take a photo of themselves, or someone else and then position the 3D model next to the person in the Interactive AR photo. This allows them to better gage the different size suitcases next to a real life reference. Within the photo, users can continue to enjoy all the features offered by the Interactive AR experience, without the need to remain standing in the same position holding their arm out straight! Samsonite is the first luggage brand to bring this innovative Web-powered AR technology to consumers. Their aim is to further improve their online shopping experience and providing customers with more certainty when purchasing online.