“Our Manufaktur is entering a new dimension with the 3D configurator. Never before has configuration been so vivid, so individual, so versatile and so simple. In short: Closer to reality than ever before.”
Beyerdynamic's Manufaktur: Interactive 3D headphones customization
Beyerdynamic were looking to take their customizable headphones concept into a new dimension to offer online customers a fully interactive customization experience with the possibility of adding and editing custom images in real time.
Using Emersya’s technology, Beyerdynamic were able to offer their online customers an interactive customization experience in real-time 3D for their premium range of headphones. Emersya’s online platform made it simple to create the different color & material options available for the different configurable parts of the headphones. Online customers can explore the product from every angle and click on any configurable part to switch among the available options in real time. To showcase the product’ high-end technology, Beyerdynamic created an exploded view of the headphones’ ears in Interactive 3D, enabling consumers to visualize the internal components and see how they fit together. The triggered 3D animation was prepared directly on Emersya by preparing translations for each component and setting the animations to occur simultaneously.
The customization experience offers the possibility to apply images to the headphones. Customers may select an image from Beyerdynamic’s online library or upload a custom image. These images are applied to specific areas of the product using Emersya’s API. Once applied, customers can edit the position, size and orientation of the image and even apply filters to create their unique design. It is also possible to add personal text and preview the result on the product in real-time.
A custom designed and purpose built user interface was developed to guide online customers through the product configuration process. The Interactive 3D viewer was then seamlessly embedded and linked to the interface using Emersya’s API. Beyerdynamic also implemented camera animations so that each time a user selects a product part to configure from the interface menu the camera will automatically change the viewpoint to display the selected part. Beyerdynamic were able to define the pricing of the different product configuration options directly on the Emersya Platform and then calculate the price in real-time (using Emersya’s API), according to the options shown in the 3D viewer. Other API functions are called when the customer validates their design, for example, to generate a screenshot that is displayed on the order summary page and to generate the list of the customization options that have been selected. Emersya also generates the digital files required for printing the customized images onto each unique product.